Harley-Davidson Dark Custom website (for custom-built bikes)
Harley’s Dark Custom website was in need of a powerful new UI design to boost customer desire and therefore increase sales of custom-made bikes.
The user-centric interface was designed for seasoned bikers. The dark and atmospheric feel, with its distressed typography, black background and strong contrast, perfectly communicates Harley-Davidson's confident and edgy tone of voice, and appeals to both potential and loyal customers.
The abundance of motorcycle community photography and video is designed to captivate the interest of passionate bikers and draw users further into the brand’s storytelling.