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Harley-Davidson Dark Custom website (for custom-built bikes)

Harley’s Dark Custom website was in need of a powerful new UI design to boost customer desire and therefore increase sales of custom-made bikes. 

The user-centric interface was designed for seasoned bikers. The dark and atmospheric feel, with its distressed typography, black background and strong contrast, perfectly communicates Harley-Davidson's confident and edgy tone of voice, and appeals to both potential and loyal customers.

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The  abundance of motorcycle community photography and video is designed to captivate the interest of passionate bikers and draw users further into the brand’s storytelling.