Harley-Davidson Discover More website
Harley-Davidson wanted a slick new UI design for their Discover More website (for touring bikes) to create a more desirable experience for users and encourage more test ride bookings.
Just because users can do something doesn’t guarantee they will – they must be motivated and persuaded into action. This site was designed to excite users into action via striking full-width photography that created an immersive user experience and brings to life the spirit and drama of the Harley-Davidson brand.
A clear and easy-to-navigate interface of options was designed to allow the user to find out more information once a particular bike is selected.